email marketing for outdoors brands
Turn your email list into your most reliable revenue channel
Most brands are chasing growth through paid ads.
Smart brands are building it through email.
At Iris Outdoors Co, we help outdoor, fishing, hunting, and lifestyle brands turn email into a consistent 25–60% revenue driver through strategic campaigns, automated flows, and content that actually connects with your audience.
Powered by platforms like Klaviyo, built specifically for Shopify brands, and tailored to the outdoor industry.
Why Email Marketing Matters More Than Ever
Paid ads are getting more expensive.
Tracking is getting less reliable.
Algorithms change overnight.
Email is the one channel you actually own.
When someone joins your list, they’re not just another impression. They’re raising their hand and saying:
“I want to hear from you.”
And when done right, email becomes:
Your highest ROI marketing channel
Your most predictable revenue stream
Your strongest connection to your customer
We’ve taken brands from 5–10% email revenue to 30–60%+ by building systems that work.
Built for the Outdoor Industry
Most agencies don’t understand your customer.
We do.
Our background started in sales 15 years ago for Hell’s Bay Boatworks. We’ve been on the other side of the coin here and know how customers actually act in real life, not just based on some surveys your old marketing agency sent out once upon a time. You’re not just selling products. You’re selling:
Early mornings in the blind
Long days on the water
Campfire stories and weekend rituals
That’s why our email strategy blends:
Product drops
Storytelling
Lifestyle content
Culture-driven campaigns
Because sometimes a playlist, a hunt story, or a fishing report drives more revenue than a discount ever will.
Why Email Marketing Matters More Than Ever
Paid ads are getting more expensive.
Tracking is getting less reliable.
Algorithms change overnight.
Email is the one channel you actually own.
When someone joins your list, they’re not just another impression. They’re raising their hand and saying:
“I want to hear from you.”
And when done right, email becomes:
Your highest ROI marketing channel
Your most predictable revenue stream
Your strongest connection to your customer
We’ve taken brands from 5–10% email revenue to 30–60%+ by building systems that work.
What Makes Us Different
We’re not just email marketers.
We come from sales + real-world outdoor industry experience, which means:
We understand your customer deeply
We know what actually drives purchases
We create content that feels real, not forced
We don’t send emails just to “check a box.”
We build systems that drive revenue and build brand loyalty at the same time.
Who This Is For
We work best with:
Shopify-based outdoor brands
Fishing, hunting, apparel, and lifestyle companies
Brands doing $1M+ and looking to scale
Teams who want email to become a core revenue channel
What You Can Expect:
A clear email strategy tied to revenue
Consistent, high-quality campaigns
Automated flows that run in the background
A partner who understands your industry
Let’s Build Your Most Valuable Channel
If your email revenue isn’t at least 25–35% of your total sales…
There’s a massive opportunity sitting right in front of you.
Let’s fix that.
How can we help?
Let’s discuss your creative goals and how Iris Outdoors Co can bring them to life.