It may be your most important marketing channel, and you may not even realize it. When someone signs up for your email marketing communications, they are opting in to a front row seat of your brand. They’re giving you the opportunity to have a conversation directly with them, and fun fact: they actually like to listen! Unlike the torturous scroll of social media where your brand may get buried or never even seen by your followers, there’s no question that an email in their inbox will. And customers have a much higher tendency to dive into a thoughtfully curated email when it speaks to them correctly. From a catchy subject line, to short and concise content that leaves them wanting more, successful email campaigns that drive major website traffic are a must for your brand.

Are your current email efforts accounting for 25-35% (or more) of your total online revenue? They should be. We’ve helped brands reach these targets with ease, and have even taken email revenue from 5-10% to over 60% in certain cases. Going back to our content strategy, we are firm believers that having content on your website that isn’t just product related is absolutely critical, and our email efforts have proven this time and again. You may sell apparel to the fly fishing market, but would probably be surprised that creating a music playlist in your blog section and pushing it to your audience via email (on a Friday morning leading into their fun-filled weekend on the water) can drive website traffic that you never saw coming. It’s all about understanding your customer’s lifestyle and speaking their lingo. Email is the perfect outlet to do so and a guaranteed revenue stream you want to capitalize on.