Content Is King

It’s been said a million times for a reason. The digital world hinges on this one word so much it’s borderline scary, but this is the reason a clear content strategy is so important for every brand these days. This means defining your marketing goals, and creating a content strategy that pinpoints not only every asset needed, but develops a content plan that shows how they all work together to reach your goals. Aka, don’t just throw things out there and hope for the best. Thoughtfully curated content is necessary for your website (think blogs, new product features, contests, etc), email campaigns, organic and paid social media, advertisements, in-store displays, promotional material, event backdrops, product packaging… the list is literally endless. But, how does it all work together to produce consistent results?

Our goal is to help you understand exactly that. We work with simple spreadsheets that help organize each piece of content and where they land on different marketing channels, and we use data to ensure these are well-informed decisions. Why is this so important? Hitting a customer with consistent messaging at the correct touch points along their path to purchase is pivotal in creating a true connection with your audience, and the ultimate way to produce results. Having this ten-thousand-foot view not only helps you stay true to your strategy, it also allows for proper planning far ahead of your next photoshoot or email campaign. Do you find yourself constantly working on projects last minute? You’re not alone. We’re here to help you establish a plan, create assets ahead of time, and ultimately eliminate those missed opportunities once and for all.