Iris Outdoors Co

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Website Design: Design Worx

Based in south Florida, Design Worx Outdoor is your online landscape design expert, here to bring your dream yard to reality. They’ll turn your initial yard concept into a custom 3D design for your outdoor space, and connect you with a reputable local contractor to bring the design to life. Founded by Colin Slota, who previously owned and operated a full-service landscaping company, Design Worx Outdoor simplifies the landscape design process for both homeowners and contractors alike. His goal was to create a website that helps the consumer easily understand how the design process works, what items they’ll both need to provide and in turn receive, and what each design package offers, including pricing. The gallery provides a great portfolio of recent projects for inspiration as customers begin their own design journey, and the ‘Partners’ page will continue to grow as they add more industry partners who specialize in outdoor elements.

We built out the new website with Squarespace to provide the client the ability to interact with the backend of the website easily, and track analytics to begin understanding their potential clientele better. The website keeps the sections simple to avoid any confusion for the viewer, provides an aesthetic that is completely on brand, and is optimized for both mobile and SEO.

Since launching in April, Colin has done a great job of driving new website traffic via social media where he has a strong and consistent presence, and organic views are coming in from SEO keywords. Check out the website, www.designworxoutdoor.com and please reach out to them for any of your landscape design needs.

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